Our Dry Rub BBQ Brisket makes an easy meal that your entire family can enjoy. We start with only the best hand trimmed and perfectly marbled briskets available. After this we season each one with our unique blend of salt and spices. After proper resting (so the spices have time to permeate the meat) we slowly cook and hickory smoke it. Our smokemasters use their decades of experience so each brisket has the perfect balance of flavor, aroma, and tenderness. We slice and package in our HOMEMADE IN A HURRY!® tray, perfect for heating that takes just minutes. Smokemaster Tip: Notice the reddish ring around the brisket slices? This is referred to as a "smoke ring" and is the sign of quality hardwood smoking.